Gutkowska K., Kowalczuk I., Olewnik-Mikołajewska A., Sajdakowska M., Żakowska-Biemans S. Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego
| Autor | Krystyna Gutkowska, Iwona Kowalczuk, Anna Olewnik-Mikołajewska, Marta Sajdakowska, Sylwia Żakowska-Biemans |
| Tytuł | Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego |
| Title | Consumer expectancies towards innovative animal-derived food products |
| Słowa kluczowe | |
| Key words | consumer acceptance of innovations, products of animal origin, food products enrichment |
| Abstrakt | |
| Abstract | The modern food market is characterized by very dynamic changes of its offer trying to meet the diverse and changing consumer preferences. At the same time, it is noted that among many new products on the market, there are some that exist longer, and others that do not, while the time of new products existing is determined mainly by the consumer acceptance. On the basis of both qualitative and quantitative data, it could be stated that consumers have relatively high level of acceptance of majority of the new food products of animal origin. However, higher consumer acceptance is stated for content modifications associated with reduction of components, which may have a negative effect on human health, whereas food products enrichment, even if associated with a positive impact on human health, was less accepted by consumers. The acceptance level of innovations in food products of animal origin depends on sociodemographic characteristics of consumers. Moreover, the level of acceptance is associated with innovators profile. |
| Cytowanie | Gutkowska K., Kowalczuk I., Olewnik-Mikołajewska A., Sajdakowska M., Żakowska-Biemans S. (2016) Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 116: 161-171 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2016_n116_s161.pdf |
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